On one such visit, as we enjoyed a delicious lunch, delivered superbly by three different members of The Royal Montreal service team; I contemplated how this type of consumer service experience could translate itself into our experiential event world.

The importance of exceptional service is not a concept lost on me…  I put myself though High School and University working at fine dining restaurants where exceptional
service was a steadfast rule, not a “nice to have”. In the restaurant business, it is no secret that if you do “service” well, inevitably you will find success. Fail at the “service” game and that failure will follow you all the way to the bank.

In the same way a restaurant can have exceptional food but if delivered poorly, the customer experience is ruined; a similar truth exists for experiential marketers.
Many great experiential marketing campaigns have found failure, not because the engagement concept was ineffective, but because not enough attention was paid to the mode of delivery.

When designing and developing experiential campaigns, it is important we never lose sight of the fact that we are in the “people” business… We employ “people” and we “service” people; as such it is vital that great attention is given to how these two groups interact.

Experiential agencies need to reevaluate the attention paid to the employee – consumer
relationship. We must learn to consistently empower brand ambassadors to deliver on the concept of exceptional customer service.   If we focus on encouraging positive, engaging, service oriented behavior in our Brand Ambassadors, the loyalty and positive reputation earned from these exceptional service experiences will surely pay dividends to brands well into the future.

-R

I’ve been inspired to head to Niagara for my own sensory experience.

- R

Our President Steve Deighton (He lets us call him Stevie-D) shows his softer side, playing ‘Cupcake Boss’ for Sweetness Bakery on CH Morning LIVE!   Check out his performance and let us know, what cupcake is your favorite!

You can find the Sweetness Mobile Bakery at Gore Park in Hamilton’s Downtown Core, don’t rush we‘re there all summer!

Hey all!

We thought after 8 years of awesome experiential programing it would be fun to spruce up the ol’ website and show off some of our favorite experiential events from past and present.

Come back and Visit this section of our website regularly, as we attempt to open the window on Go Bee Experiential!

We look forward to sharing with you highlights from our favorite experiential programs, revealing details about current industry trends, and telling you about some of our more personal Go Bee endeavours & accomplishments!

We hope you will be inspired to use this blog as a portal for open dialogue & discussion about all things experiential; we look forward to the conversation!

- R